"For all vehicle lovers": MANN-FILTER to auction off converted tractor
Ludwigsburg, 6/13/2016 – The professionally converted tractor from the Europe-wide MANN-FILTER project "For all vehicle lovers“ can now be auctioned off. MANN-FILTER presented the result of its conversion campaign at an exclusive unveiling in the halls of the Classic Remise in Berlin.
Online charity auction from June 13 to 27
"I'm particularly delighted that a tractor won the voting because it's not every day that you convert a vehicle like that," says TV presenter and automotive mechatronics technician Lina Van de Mars, who also compered the event. "We've created an exceptional one-off vehicle with fantastic special functions and are extremely proud to now be able to present this party machine.
"The Classic-Remise with its impressive collection of vintage and collector's vehicles provides the perfect setting for the unveiling of our converted tractor. Our automotive experts Lina Van de Mars and Jo Scholz have done a great job in recent months. Now, we're looking forward to finding a new owner," says Jörg Engels, Director Brand Management Automotive Aftermarket MANN+HUMMEL.
The Online Charity Auction of the MANN-FILTER campaign will take place from June 13 to 27. Interested parties, whether in Germany or internationally, can place their bids at netbid under http://tinyurl.com/h468xhf. Handover of the tractor to the highest bidder and the donation to UNICEF, the United Nations Children's Fund, is planned to take place in mid-July in Ludwigsburg.
In the context of the MANN-FILTER campaign "For all vehicle lovers", the participants were able to vote on which of four commercial vehicles they wanted to have converted. Automotive professionals Lina Van de Mars and Jo Scholz allowed viewers to look over their shoulders during the conversion work. The cross-media campaign was conducted on MANN-FILTER's social-media and online channels.
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Unveiling of the converted MANN-FILTER campaign tractor
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The MANN+HUMMEL Group is a leading global expert for filtration solutions and development partner and original equipment supplier to the international automotive and mechanical engineering industries. In 2015, a workforce of over 16,000 employees at more than 60 locations worldwide generated sales of approx. 3 billion euros (preliminary figures). The acquisition of the Affinia Group involves the addition of around 4,500 employees, some 10 locations and approx. 900 million euros in sales. The group’s product portfolio includes air filter systems, intake manifold systems, liquid filter systems, cabin filters and technical plastic parts, as well as filter elements for vehicle servicing and repair. For mechanical engineering, process engineering and other industrial applications, the company’s product range encompasses industrial filters, a series of products to reduce carbon emission levels in diesel engines, membrane filters for water filtration and filter systems.