MANN-FILTER converts commercial vehicle – campaign participants decide
A tractor, a bus, a wheel loader and a truck. As part of the MANN-FILTER "For all vehicle lovers" campaign, participants will decide as of January 2016 which of these vehicles should be converted.
Ludwigsburg, 4/11/2015 – A tractor, a bus, a wheel loader and a truck. As part of the MANN-FILTER "For all vehicle lovers" campaign, participants will decide as of January 2016 which of these vehicles should be converted. The TV presenter and automotive mechatronics technician Lina van de Mars and automotive expert Jo Scholz will professionally convert the selected vehicle at the end of the Europe-wide campaign. The machine will then be auctioned for a good cause.
On the website www.we-love-machines.com, campaign participants can vote from January 11th on, for their favourite among the four available vehicle types. At the end of the competition, the most popular vehicle will be put into experienced hands. Because then, TV presenter van de Mars and her partner Scholz from Jo’s KFZ Service in Berlin will start with the conversion.
"Lina van de Mars and Jo Scholz are enthusiastic about everything on four wheels and are therefore perfectly suited to our new campaign, which is aimed at everyone who loves machines," says Jörg Engels, MANN+HUMMEL's Director Brand Management in the automotive aftermarket.
The conversion of the vehicle and the progress of the campaign can be followed and commented by participants and interested parties via the MANN-FILTER channels on social networks such as Facebook (www.facebook.com/mannfilter) or Youtube (www.youtube.com/user/MANNFILTERde). Print advertisements, newsletter, poster and trade fair appearances are further components of the cross-media campaign.
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Press image: MANN-FILTER campaign with Lina van de Mars and Jo Scholz
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