10.09.2012

New design: strong brand – the genuine article

MANN-FILTER really takes off with an app and a new look


A new design for premium brand MANN-FILTER: fresh motifs for posters and advertisements, new clearly-arranged MANN-FILTER printed and online catalogues and a powerful MANN-FILTER app. It’s now even easier to find the required air, oil, fuel or cabin filter in OE quality from the comprehensive MANN-FILTER product portfolio.

Ludwigsburg, 10th September 2012 – International filtration expert MANN+HUMMEL has unveiled the new design for its premium brand MANN-FILTER. Customers can now expect new motifs for posters and advertisements, a revised website with integrated online catalogue and – for the first time – an app. ‘We are continuously developing and refining our filters, and the same applies to our communication with customers’, said Jörg Engels, Head of MANN-FILTER brand communication regarding the new design. Communication is achieved through pithy advertising statements which highlight the benefits of MANN-FILTER products, with humour and a sympathetic view of the customers using the brand. The central characters in the advertisements are people who work with MANN-FILTER day by day – distributors and workshop professionals.

An app enhances flexibility
One specific highlight is the new MANN-FILTER app for smartphones and tablets in the android and iOS areas. The app really scores through providing five useful functions, acting as product search engine, navigation system, diary, news portal and video platform. The customer, at any location and at all times, can immediately find the nearest dealer and how to get there. The product in the online catalogue can be viewed from all sides and information on exhibitions, activities and events from the MANN-FILTER world is available through the diary. The exclusive MANN-FILTER News provides up-to-date information about the brand. Animations or films of products, exhibitions and events can be viewed in the video area of the app. The MANN-FILTER app is available for download free from iTunes and Google Play store.

Website and online catalogue with new functions
Presentation of products and information online is even clearer and more graphic – on the pages for distributors and workshop professionals, for example – and for the first time on a page specifically for the motorist.The suitable filter can be found quickly and easily through the search function of the online catalogue. The catalogue also gives search suggestions from key words. Almost all products can be viewed through 360° using the zoom function. A shopping list stores already entered products and vehicles so they can be found quickly when a new search is made. This saves you the trouble of entering all the data again.

The filtration specialist is the service partner for distributors and workshop professionals as well as for the motorist, ready to offer the right solution where filtration technology is concerned. ‘Authentic, to the point and friendly – with the new image, it is easy to identify with the MANN-FILTER brand’, said Jörg Engels.

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About MANN+HUMMEL
The MANN+HUMMEL Group is a development partner and original equipment supplier to the international automotive and mechanical engineering industries. Employing 14,338 people at more than 50 locations worldwide, the company achieved turnover of about 2.5 billion euros in 2011. The group’s product portfolio includes air filter systems, intake manifold systems, liquid filter systems, cabin filters and cylinder head covers made of plastic with many integrated functions for the automotive industry, as well as filter elements for vehicle servicing and repair. For general engineering, process engineering and industrial manufacturing sectors the company’s product range includes industrial filters, a series of products to reduce carbon emission levels in diesel engines, membrane filters for water filtration and filter systems.